Company start-ups are a like walking through a minefield. We all have tremendous confidence in our products or we wouldn’t invest time, effort and often all our savings into the new company. But this confidence can be a risk as it can allow us to ignore sensible procedures and fail to correctly market our product, as it is all too easy to assume that everyone else will understand the benefits of what we do, because it is all so obvious to us. It is also very easy to get involved in expensive mentoring programmes that add little benefit. For this reason we offer our On Demand approach, which means that you only pay when you actually need the skills and experience that we can bring to the table.